More Docomo

Looking more at Docomo ads, they have some really great ones. I love how the company has fun with the visual of the name by making the "o's" a bigger size and by using analogous color combinations to divide the name into pairs of color.

It's as though each letter has its own character or personality. It also reminds me of a pacman-type video game, which I think creates fond memories of nostalgia for a lot of people, while looking fresh and new for a younger demographic as well.