Color Psychology and, yes, Docomo

I was looking at the original ad Docomo had and realized my eyes are drawn immediately to the red letters at the end, forcing you, almost, to read the rest of the ad in the strong contrast of white and black. I don't really like putting a graphic on a black background, since it is so heavy, but it works well here:

The alignment of the TATA and "Do the new." also creates a very pleasing, balanced aesthetic.