Color

I've been thinking about color, a new element to the swirl of other factors I'm considering for the logo and letterhead. I really love the combination of light grey and white. It's used well in a product I mentioned earlier:

When expanded to an ad it looks like this:

The amount of color also expands and different shades of grey are used, as well as the dotted texture in the logo used to form the picture of the U.S. I also like the use of the line to divide the picture from the logotype. It's so appealing visually. I also like the block of white used between the dotted color and the rest of the color wheel.

I'm considering using the segment of the black and white crane picture to suggest the grace and comfort with the lines. Perhaps I should experiment with texture, like in the above pictures. I could then use the texture in the letterhead design to make it more appealing. The letterhead has me a bit stumped, but I hope to come up with something comparably assuring to look at visually.