These are two things I've been thinking about for the Project 1 logo. The calligraphy uses symbols that change in width at different points, like the type in some of the ads we saw for Japanese companies. When I use negative space, the logo looks more attractive and appealing to the eye. So, I'm going to try to incorporate these attributes to the project for a clean, modern look that attracts the viewer. Here's an article containing logos with negative space: http://richworks.in/2010/03/30-logo-designs-with-creative-use-of-negative-space/
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