Monday, April 9, 2012

Positioning in Ads

These are two examples of different poses that could be used for an ad that convey very different reactions from the reader/viewer. The pose above is a yoga pose, conveying calm and feeling at peace whereas the image below holds sexual connotations. Both were found when searching for "relaxation." I think for my ad I'll photograph an image with the model half in the yoga pose, with a leg dangling out to express relaxation and being at ease. I also want to make the image more interesting and less contained.

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